CMO

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Handling Disruption in the Building Materials Industry as a CMO

  Your CMO is responsible for staying abreast of real-time changes in consumer behavior, the business environment, social norms and new technology. We are living in an age of disruption that is only multiplied in niche industries such as building materials. Every direction is a new disruption, yes, but all of the changes are also

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What Does a CMO Need to Know About Lead Generation?

  Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. These methods of outreach will help to expand a business more quickly than perhaps any other method. Here are a few of the most important aspects

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Are the 4P’s relevant anymore in building products marketing?

B2B has changed – the 4P’s don’t apply Most marketers today know or knew of the 4Ps. They are the traditional marketing mix–product, place, price, and promotion. But these narrow views are increasingly battling with the essential need to deliver solutions. In a recent article in the Harvard Business Review, Richard Ettenson, Eduardo Conrado, and

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6 Trends in 2013 for Building Product Marketers, Part 2

Personalize Your Message and Create A Mobile-Friendly Experience Earlier this week, I discussed 2 of the 6 trends to look for in 2013 by SilverPop, and I’m here to discuss 2 more trends to consider in the new year. With technology changing, it’s important for the building products industry to jump on board before being

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Building Products Marketing Transformation And The Empowered Customer

Customers are more informed than ever and marketing needs to evolve to match those smarts Earlier this month I heard from Christine Jacobs, Director of Demand Programs at IBM North America. She spoke on marketing transformation – how marketing is changing and how marketing departments need to focus on social, content and ROI to meet

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