CIO

Building Products Marketing Transformation And The Empowered Customer

By / navigate the channel, SEM

Customers are more informed than ever and marketing needs to evolve to match those smarts Earlier this month I heard from Christine Jacobs, Director of Demand Programs at IBM North America. She spoke on marketing transformation – how marketing is changing and how marketing departments need to focus on social, content and ROI to meet …

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The Shift in Technology Spending for Building Product Marketers

By / Uncategorized

Dollars are being spent by the CMO, instead of the CIO – why? Every day we are faced with more technology in marketing. Websites, text messaging, mobile apps, phone tracking, analytics dashboards, database marketing and the list goes on.  It seems everything we do as building material marketers involves some technology. So who spends all …

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