How Google Glass Could Change the Face of the Building Industry With all the chatter surrounding Google Glass, I’ve often found myself wondering how such a unique piece of technology could become integrated into real world, practical situations. Most of what we hear about Google Glass—whether good or bad—involves its use as a consumer product. […]
Catering to the channel shows loyalty to your customers In an earlier post I shared with you all the reasons a MarCom Portal can make an impact on your business. It provides brand control, allows you to control costs, rewards your customers, makes your life easier and is scalable. Today I want to talk about
Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold.