Channel marketing

5 Big Myths About Building Product Branding

What you don’t know could be hurting yours Brand is a fun topic and lots of people have opinions about it. Unfortunately, there’s a lot of bad information out there and that makes it more complicated than it should be, not to mention the fact that many people throw the term “brand” around without really …

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Is your building product marketing ready for the R & R market?

How to support the R & R market The professional contractor, especially in the R & R market, is the final person who can decide, or strongly influence, what products a homeowner uses. Many times the homeowner knows what they want done, but not how or with what product. This is a powerful position for …

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