Our #CMWorld day one is done. And, these two first-timers are energized by the networking, excited to leverage what we’ve learned, and, okay, maybe just a little tired. Here’s what’s caught Corey and Kate’s attention in Cleveland. First, content marketers as a whole are working more from assumptions than fact. Consider: 57 percent …
How to support the R & R market The professional contractor, especially in the R & R market, is the final person who can decide, or strongly influence, what products a homeowner uses. Many times the homeowner knows what they want done, but not how or with what product. This is a powerful position for …
Is your building product marketing ready for the R & R market? Read More
These builders know that homeowners are searching on Pinterest A few weeks ago we profiled 10 building product companies that were utilizing Pinterest. Now we want to focus on that final step in the channel – the homebuilder. As a building products CMO, it’s critical to understand how this tool is being utilized by all …
5 Builders Using Pinterest in the Building Products Industry Read More
Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold. …
MarCom Portals Make Big Impact in Building Products Industry Read More
