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Are the 4P’s relevant anymore in building products marketing?

B2B has changed – the 4P’s don’t apply Most marketers today know or knew of the 4Ps. They are the traditional marketing mix–product, place, price, and promotion. But these narrow views are increasingly battling with the essential need to deliver solutions. In a recent article in the Harvard Business Review, Richard Ettenson, Eduardo Conrado, and …

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