campaigns

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B2B Digital Marketing Tactics to Scale in Your Campaign

By Elton Mayfield / B2B, Channel Marketing, Digital Marketing, navigate the channel

One of the advantages of digital marketing is that it is relatively easy to scale campaigns that are effective. However, if you have a small- to medium-sized business, you may not have a lot of money in your budget for marketing. Inbound marketing gives you opportunities to market effectively without spending a bundle. Here are …

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Marketing for the Long Run: How To Avoid Campaign Burnout

By Elton Mayfield / Channel Marketing, navigate the channel

Research on long-term athletic performance has determined that daily workouts typically bring better results than sporadic, higher-intensity training for weight loss, cardiovascular health, and minimizing injuries. People who are consistent with their exercise routines are less likely than “weekend warriors” to end up in an emergency room on Sunday night, too. Are You A Marketing …

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