buying cycle

Content Marketing and Database Marketing for Building Product Manufacturers

Content Marketing and Database Marketing for Building Product Marketers

By Elton Mayfield / Building Industry, navigate the channel, SEM

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. According to a recent study by Forrester Research, Inc., these strategies have proven highly effective in engaging customers and driving sales. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help …

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Content Marketing No Longer About Increasing Awareness?

By Elton Mayfield / navigate the channel, SEM

Content marketing is still king. The discussion among professionals is not whether to incorporate content marketing, but what it should be used for. The modern world of marketing is always moving. The purpose of today’s content marketing is different from the content marketing of the past. What is Modern Content Marketing, Really? As it …

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