Content Your Audience Wants But Isn’t Getting
Boost your content strategy today with these interactive content ideas for better audience engagement!
buyer persona
B2B Email: Only As Good As the Inbox It Lands In
Learn how the effectiveness of your B2B email campaigns is directly tied to the quality of the inbox it reaches.
Dos and Don'ts of Content Marketing
Content marketing is an important element in an overarching marketing strategy. And according to statistics by the Content Marketing Institute, you aren’t alone in your efforts if you employ it as a tactic; about 90 percent of small businesses and B2B companies do. However, as the Content Marketing Institute also notes, only six percent of …
Lead Attribution & the Customer Journey (Part 1)
Use the Data Available to You to See the Whole Picture Guest Contributor: Corey Morris, Digital Marketing Director Lead attribution and the customer journey. Yes, these are two of the most commonly used buzzwords in digital marketing right now. This is not a lazy blog post to latch onto what others are saying and to give …
There’s a Word for Doing Something Just to Please Yourself…And It’s Not “Customer-Centric”
Content Marketing Must Be Customer-Centric, Not Company-Centric You know what I just love? Reading content by a business about their business. In my time as a marketer, I’ve learned that most of the world’s best writing comes when the writer completely disregards the audience’s needs. If I can read an entire history of a company …
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B2B Marketing: What’s Easy Isn’t Necessarily What’s Right
Is Your Marketing Making Life Easier for You or Your Prospects? There’s a saying that doing the easy thing is not the same as doing the right thing. It’s definitely true for B2B marketers—what’s easy for us to produce might not be what is right for our audience to consume. But we like easy; as children, …
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