Content Your Audience Wants But Isn’t Getting
Boost your content strategy today with these interactive content ideas for better audience engagement!
Buyer Journey
B2B Email: Only As Good As the Inbox It Lands In
Learn how the effectiveness of your B2B email campaigns is directly tied to the quality of the inbox it reaches.
Content Recycling—Why You Should Be Doing It
Unlock ROI potential with content repurposing. From blogs to buyer personas, learn strategic ways to maximize marketing impact.
Don’t Let Your Company Make These Content Marketing Mistakes!
Unlock successful content marketing! Avoid these common mistakes and boost engagement today!
How to Create Content Marketing That’s Less Self Serving
Learn about effective content marketing & buyer personas. Drive revenue, engage customers, & create awareness!
Proving B2B ROI Is Hard, But You’re Still Responsible for It
Don’t Ditch Lead Generation—Do Lead Generation Better As B2B marketers, how do we quantify the results of our work? How do we prove the effectiveness? The ROI. That’s the constant challenge we face, especially when it comes to the building industry, where we have to be that much smarter. The numbers prove it: 32% of …
Proving B2B ROI Is Hard, But You’re Still Responsible for It Read More
There’s a Word for Doing Something Just to Please Yourself…And It’s Not “Customer-Centric”
Content Marketing Must Be Customer-Centric, Not Company-Centric You know what I just love? Reading content by a business about their business. In my time as a marketer, I’ve learned that most of the world’s best writing comes when the writer completely disregards the audience’s needs. If I can read an entire history of a company …
There’s a Word for Doing Something Just to Please Yourself…And It’s Not “Customer-Centric” Read More
Building Products Marketers Need Sales to Survive
Sales and Strategy Go Hand In Hand What if I told you that all the effort you put into marketing your building products was absolutely useless? What if I told you that no matter how great the creative, how brilliant the strategy, and how alluring the incentive, your approach was doomed to fail? Because …
Not Ready to Speak? Try Listening.
With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re …
I Want B2B Marketers to Talk Dirty
Why Now Is the Time for B2B E-Commerce There’s a dirty word in the world of B2B marketing. A word that strikes fear in the hearts of B2B marketers and sales people everywhere. It’s a word many are afraid to say, but not me. I’m talking about e-commerce. (See? Told you—not afraid.) Many …
