I Want B2B Marketers to Talk Dirty

Why Now Is the Time for B2B E-Commerce     There’s a dirty word in the world of B2B marketing. A word that strikes fear in the hearts of B2B marketers and sales people everywhere. It’s a word many are afraid to say, but not me. I’m talking about e-commerce. (See? Told you—not afraid.) Many…

Plan Towards Innovation

Create a New Future with Innovation-Focused Strategy As most marketers navigating the building supply channel know, strategy and innovation go hand in hand. I’ve discussed in past articles how creativity can play an important role in innovation, but often overlooked is the strategy that goes into actually implementing the changes necessary to make a creative…

What You Need to Know about Google in the Building Products Industry – Part 2

Google+ is More Than Another Social Network, Its a Valuable Tool for Your Business In Part 1 I shared some of Google’s basics: Google AdWords and Analytics and Google Apps for business. In Part 2, we’ll talk about Google+. Google+ launched in 2011 and is best known as a social network, although it has the…

Creativity in the Building Products Industry

Practice Creativity to Get the Best Results “To live a creative life we must lose our fear of being wrong.” Creativity is a funny thing. People often label themselves as creative, or more likely they say, “Oh, I’m not the creative type.” If you’re in the former category, its time to rethink your creative position.…

2013 Building Products Resolution: Hold Productive Meetings

Make better meetings a resolution for 2013 I recently read an article about hosting better meetings and it got me thinking about the building products industry. Our industry is full of ambitious, talented people, but that doesn’t mean we always host productive meetings. For 2013, make it your mission to have better, more productive meetings.…

Turns Out Building-Product Sales Really Are A Laughing Matter

Using comedy to sell can be good for business. And as experience has shown, good presentations can lead to good business. That’s why the manager of the New York Comedy Club consults with companies looking to improve their technique. April Joyner, in a recent article written for Inc. magazine, Why Learning to Tell Jokes is…

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