Convincing the C-Suite of Long-Term Marketing Plans

Working in the marketing department is a double edged sword. When things go well, you get the credit. When things go bad, your budget is the first one to get cut. It can also be difficult to convince decision makers from other departments about the validity of a long term marketing idea. People outside of…

Book Review 1/3: Built to Sell

Building Something with a Life Beyond You   As part of a blog series, I’ve decided to complete three reviews of three separate books. The books are about topics like marketing, business, and leadership. My goal with this series is to draw out some teachable lessons for anyone attempting to grow—personally, professionally, or otherwise. In…

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Building Relationships that Grow
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