Building

3 Tips for Using Video to Market Building Materials

  Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep …

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Google Glass – Did We Forget to Look at the Channel?

How Google Glass Could Change the Face of the Building Industry With all the chatter surrounding Google Glass, I’ve often found myself wondering how such a unique piece of technology could become integrated into real world, practical situations. Most of what we hear about Google Glass—whether good or bad—involves its use as a consumer product. …

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5 Big Myths About Building Product Branding

What you don’t know could be hurting yours Brand is a fun topic and lots of people have opinions about it. Unfortunately, there’s a lot of bad information out there and that makes it more complicated than it should be, not to mention the fact that many people throw the term “brand” around without really …

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