building products

Building Product Manufacturers Evaluate Tradeshow Benefits

Tradeshow strategy is an important and costly element of the marketing mix. Are massive industry tradeshows running out of steam across all industries?  Does the cost for manufacturers to exhibit in national tradeshows outweigh the benefits?  Is it unrealistic for customers or prospects to travel across the United States for national shows due to cost?  […]

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New Building Product Industry Report Points To A Flat 2012

How You Can Make Big Changes Despite Small Changes Ahead  So what should building products marketers do during 2012 to weather the flat forecast? Spend! And BusinessWeek agrees. Research from the 1981–82 recession showed that companies that increased advertising during the downturn saw a 250% increase in sales just a few years later. It appears

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7 Ways Building Product CMOs Increase Financial Fluency

Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus

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The Tablet Revolution of the Building Products Industry

How iPads and other tablets are changing the way builders do business.  According to research done by Professional Remodeler Magazine and featured in their September 2011 issue: “In a July 2011 survey of nearly 700 Professional Builder readers, more than one in three builders (35 percent) said they currently own a tablet PC, and about

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Measurement is key to Building Product Marketing Strategy

Lessons from Office Depot on Measuring the Metrics that Matter to Your Building Products Organization “The metrics you measure are the metrics you manage.” We’ve all heard that phrase a hundred times before, but when’s the last time your organization really thought about what’s being measured, and what each measure means for the business? The

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Value of Building Product Demos is Underrated

3 Rules for Building Successful Product Demo  People do not buy what they do not understand, therefore, a powerful, easy to understand building product demo is a great way to deliver your value proposition.  Presenting key selling points while showing your product in action is invaluable to your prospects.   If prospects are interested in the

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Best Cities for Seniors Survey Shows Building Products Opportunities

Building Products Manufacturers Can Benefit from Unconventional Retiree Markets What this means for the building products industry is a greater likelihood of a 65+ population that is more comfortable with aging-in-place as opposed to moving to a different region. That, in turn, means more customers looking for building products to update or upgrade their homes—siding,

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6 Lessons from Steve Jobs for Building Product Marketing

As we work to find breakthrough ideas, to discover the Next Big Idea in marketing building products, the most important lesson we can learn: Be Yourself Too often, Steve Jobs’ unique and volatile personality is being held up as model for others to emulate, as if demonstrating Steve’s manic style will provide a key to unlocking

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Building Product Staffing: 4 Reasons People Don't Do What They Are Supposed To Do

How to fix employee engagement and direction. Ever noticed that people don’t always do what they are supposed to do?  Although always frustrating for management . . . with the staff reductions we have all faced over the last 3 years in the building products industry, these traits can be debilitating. I read an article

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