building products

Building Product Marketing Icons Old vs. New

Building Product Marketing Icons – Old vs. New

Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable

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Social Currency for the Building Product Industry

Social Currency for the Building Product Industry

The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. However, questions remain about its longevity and effectiveness. Is it merely a passing fad or a valuable tool for marketers? This article explores the future of Social Currency and its potential impact on building product marketing. Understanding

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5 Simple Things That Are Hurting Your Building Products Marketing

5 Simple Things That Are Hurting Your Building Products Marketing

Are you struggling to effectively reach your target audience? It’s possible that some simple factors are hindering your brand’s growth. In this blog post, we’ll conduct an audit for building material marketers to identify areas for improvement. By addressing these issues, you can enhance your marketing efforts and achieve better results. Let’s dive in: Multiple

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