building products

2015’s Top 5 Building Product Dealers and Lumberyards to Follow on Pinterest

Stick a Pin in These Ones—You’ll Want to Come Back to Them Later   Just as social media has taken the B2C world by storm, it is already impacting the B2B world—especially in building products marketing, which offers countless content possibilities such as home renovation, inspiration pictures, DIY information, and more. In previous posts (here …

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Plan Towards Innovation

Create a New Future with Innovation-Focused Strategy As most marketers navigating the building supply channel know, strategy and innovation go hand in hand. I’ve discussed in past articles how creativity can play an important role in innovation, but often overlooked is the strategy that goes into actually implementing the changes necessary to make a creative …

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What You Need to Know about Google in the Building Products Industry – Part 1

Google Goes Beyond Search: AdWords, Analytics and Google Apps We all know Google’s awesome search functionality, but do you know everything else it has to offer? This 2-post series will teach you about: Part 1: Google AdWords, Analytics and Google Apps for business Part 2: Google+ Let’s start with the basics – by now you …

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What the Pro Should Want From a Building Materials Manufacturer

Know the pro and separate yourself from the competition As a manufacturer of building products you provide solutions for the home owner that get delivered, installed, and most importantly sold by someone you don’t know. Oh sure, you ‘know’ who the builder or remodelers are. You read the trade publications, you go to conferences, you …

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5 Building Product Trends In the New Housing Market

The Housing Market is Evolving – Be Ready As we move into 2013, I think everyone is in agreement, the housing market is recovering. In some places, it’s recovered, others sill have excess inventory or foreclosures, but overall – we are through the worst time our industry has ever seen (or wants to see). So …

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