building products

Increasing Conversion Rates for Your Building Products Website

Increasing Conversion Rates for Your Building Products Website

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact

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Content Marketing and Database Marketing for Building Product Manufacturers

Content Marketing and Database Marketing for Building Product Marketers

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. According to a recent study by Forrester Research, Inc., these strategies have proven highly effective in engaging customers and driving sales. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help

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Green Building Product Trends

Green Building Product Trends: The Evolution of the Industry

The green industry, with its focus on sustainability and eco-friendliness, has undergone significant transformations in recent years. These changes in perceptions have shaped the green movement, influencing how it is viewed and implemented in various sectors. Three key factors stand out: a more personal aesthetic, increased recognition in the real estate industry, and a broader

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How Building Product Manufacturers Can Define Their Customers in 6 Steps

How Building Product Marketers can Define their Customers in 6 Steps

Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the building material manufacturer industry is defining the customer accurately. After all, you don’t want to be caught selling ice to Eskimos! To assist

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