building products marketing

2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 1)

Prepare to Click Follow—A Lot.   You’ll hear a lot of people in the building products industry make the claim that social media isn’t important to their marketing strategies. But the truth is that generational dynamics are shifting, putting Millennials and other social media users in new buying positions. It’s not something that’s coming down …

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Building Products Marketers Need Sales to Survive

Sales and Strategy Go Hand In Hand   What if I told you that all the effort you put into marketing your building products was absolutely useless? What if I told you that no matter how great the creative, how brilliant the strategy, and how alluring the incentive, your approach was doomed to fail? Because …

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Not Ready to Speak? Try Listening.

With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re …

Not Ready to Speak? Try Listening. Read More

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