building products manufacturers

2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 1)

By Elton Mayfield / B2B, Building Industry, navigate the channel, Social Media

Prepare to Click Follow—A Lot. You’ll hear a lot of people in the building products industry make the claim that social media isn’t important to their marketing strategies. But the truth is that generational dynamics are shifting, putting Millennials and other social media users in new buying positions. It’s not something that’s coming down …

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Top 8 Ways to Onboard Rookies to the Building Products Industry

By Elton Mayfield / Building Industry, navigate the channel, Tradeshow - Events

Last week, I talked about the aging workforce of the building products industry and the personality differences of the milennial generation that is the future of our business. Beyond those things, however, there’s another fundamental challenge: getting to know the ins and outs of this business. They’re a generation that does less work with their …

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