Content Marketing and the Building Products Industry: What You Need to Know

  Content marketing is the driving force behind engaging those customers that are most likely to purchase your products. Rather than overtly selling to them and hoping that your tactics prompt them to make a purchase, you provide them with information that is valuable and engaging. Here’s how to make content marketing work for you.…

It Works If You Work It

3 Reasons Networking in the Building Products Industry Helps You and Your Business Guest Contributor: Lexi Copeland, Account Coordinator After moving from western Kansas (shout-out to Hays, America) to Kansas City more than two years ago, I initially felt like a very little fish in a very big pond. Starting off my career, I wasn’t sure…

10 IBS Insights You Need to Know (Part 1/2)

Part One: 5 Building Products Marketing Lessons from IBS 2016   This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not…

What Building Products Marketers Need to Know About Millennials (Part 1/2)

New Customers, New Expectations   Things are changing in the building industry, and anyone who has worked in it for a long time can see it. Whether it’s the trend towards outdoor living or intergenerational living, there is a common thread: Millennials. And now, Millennials are moving into home buying roles, with their own unique…

2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 1)

Prepare to Click Follow—A Lot.   You’ll hear a lot of people in the building products industry make the claim that social media isn’t important to their marketing strategies. But the truth is that generational dynamics are shifting, putting Millennials and other social media users in new buying positions. It’s not something that’s coming down…

Building Products Marketers Need Sales to Survive

Sales and Strategy Go Hand In Hand   What if I told you that all the effort you put into marketing your building products was absolutely useless? What if I told you that no matter how great the creative, how brilliant the strategy, and how alluring the incentive, your approach was doomed to fail? Because…

Google Glass – Did We Forget to Look at the Channel?

How Google Glass Could Change the Face of the Building Industry With all the chatter surrounding Google Glass, I’ve often found myself wondering how such a unique piece of technology could become integrated into real world, practical situations. Most of what we hear about Google Glass—whether good or bad—involves its use as a consumer product.…

Why Building Product Marketers Need Q4 Advertising

How B2B Advertisers Can Utilize Q4 to Dominate Q1 I’ve been in the building products industry long enough to know that Q4 can be pretty quiet. Sales decline and web traffic follows with conversion rates sinking down. The reasons for the Q4 slump can vary: Annual budget is exhausted (this just means the flood gates…

Everyone in the Building Products Industry is in Sales

  Dan Pink’s Book, “To Sell is Human” Teaches CMO’s Valuable Lessons Dan Pink’s book, “To Sell is Human” is a valuable read for everyone in the building products industry. His premise: “Whether you like it or not, everyone is in sales now.” His idea is that all of us, whether we’re in marketing, HR…

Top 8 Ways to Onboard Rookies to the Building Products Industry

Last week, I talked about the aging workforce of the building products industry and the personality differences of the milennial generation that is the future of our business. Beyond those things, however, there’s another fundamental challenge: getting to know the ins and outs of this business. They’re a generation that does less work with their…

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