building product industry

Increasing Conversion Rates for Your Building Products Website

Increasing Conversion Rates for Your Building Products Website

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact …

Increasing Conversion Rates for Your Building Products Website Read More

key elements to a successful building-products marketing plan

Key Elements to a Successful Building-Products Marketing Plan

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. After all, for many, their expertise is in the building industry, not in marketing strategy. …

Key Elements to a Successful Building-Products Marketing Plan Read More

movie start and stopper

3 Tips for Using Video to Market Building Materials

  Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep …

3 Tips for Using Video to Market Building Materials Read More

2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 2/2)

Prepare to Click Follow—Even More   Increasingly, building products marketers are taking advantage of social media to promote their business, products, and services—and with good reason. After all, the building products industry is still about people, and as generational dynamics continue to shift, social media provides a simple and affordable method to communicate directly with …

2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 2/2) Read More

man and women graphic outline made up of blue social media and business items

Not Ready to Speak? Try Listening.

With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re …

Not Ready to Speak? Try Listening. Read More

Stay In-the-Know with Our Quarterly Publication, The Channel.

Scroll to Top