building product industry

3 Tips for Using Video to Market Building Materials

  Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep …

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2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 2/2)

Prepare to Click Follow—Even More   Increasingly, building products marketers are taking advantage of social media to promote their business, products, and services—and with good reason. After all, the building products industry is still about people, and as generational dynamics continue to shift, social media provides a simple and affordable method to communicate directly with …

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Not Ready to Speak? Try Listening.

With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re …

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5 Building Product Trends In the New Housing Market

The Housing Market is Evolving – Be Ready As we move into 2013, I think everyone is in agreement, the housing market is recovering. In some places, it’s recovered, others sill have excess inventory or foreclosures, but overall – we are through the worst time our industry has ever seen (or wants to see). So …

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10 Building Product Lumberyards You Should Follow on Twitter – Part 1

Even the local lumberyard is on Twitter While most of the ‘big companies’ are on Twitter, Pinterest and Facebook, etc. you may be surprised to find many of the local lumberyards are on Twitter; and quite active as well. For many Twitter users, the hardest part is knowing who to follow – with over 500 …

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Creativity in the Building Products Industry

Practice Creativity to Get the Best Results “To live a creative life we must lose our fear of being wrong.” Creativity is a funny thing. People often label themselves as creative, or more likely they say, “Oh, I’m not the creative type.” If you’re in the former category, its time to rethink your creative position. …

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