Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep …
3 Tips for Using Video to Market Building Materials Read More
The number of contractors involved in more than 60% of green products is growing and is set to grow to 31% both inside and out of the United States, according to a study by Dodge Data and Analytics. The largest green growth is occurring in First World and emerging economies around the world, such as …
Is There More Opportunity for Green Builders in 2016? Read More
Now More Than Ever, Marketing Still Matters to the Bottom Line Those of us who have been in the building products industry for many years know that when times get tough, marketing can be one of the first things to get cut. The simple, undeniable truth is that B2B marketing is often underrated, and …
Palate Cleanser: Why Building Products Marketing Matters Read More
Prepare to Click Follow—Even More Increasingly, building products marketers are taking advantage of social media to promote their business, products, and services—and with good reason. After all, the building products industry is still about people, and as generational dynamics continue to shift, social media provides a simple and affordable method to communicate directly with …
2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 2/2) Read More
With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re …
The Housing Market is Evolving – Be Ready As we move into 2013, I think everyone is in agreement, the housing market is recovering. In some places, it’s recovered, others sill have excess inventory or foreclosures, but overall – we are through the worst time our industry has ever seen (or wants to see). So …
5 Building Product Trends In the New Housing Market Read More
Even the local lumberyard is on Twitter While most of the ‘big companies’ are on Twitter, Pinterest and Facebook, etc. you may be surprised to find many of the local lumberyards are on Twitter; and quite active as well. For many Twitter users, the hardest part is knowing who to follow – with over 500 …
10 Building Product Lumberyards You Should Follow on Twitter – Part 1 Read More
Practice Creativity to Get the Best Results “To live a creative life we must lose our fear of being wrong.” Creativity is a funny thing. People often label themselves as creative, or more likely they say, “Oh, I’m not the creative type.” If you’re in the former category, its time to rethink your creative position. …
Catering to the channel shows loyalty to your customers In an earlier post I shared with you all the reasons a MarCom Portal can make an impact on your business. It provides brand control, allows you to control costs, rewards your customers, makes your life easier and is scalable. Today I want to talk about …
MarCom Portals Meet Building Product Customers Needs Read More
Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold. …
MarCom Portals Make Big Impact in Building Products Industry Read More