Houzz: A Social Media Platform for Building Product Marketers
Discover how Houzz empowers building product marketers with a vibrant social platform for showcasing products and engaging with consumers.
building product industry
6 Tips For A Killer Building Products Trade Show Booth
Maximize tradeshow success with engaging booths & attractive staff. Stand out with a tech-driven, simple design that entertains & educates!
Increasing Conversion Rates for Your Building Products Website
In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact …
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Key Elements to a Successful Building-Products Marketing Plan
As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. After all, for many, their expertise is in the building industry, not in marketing strategy. …
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Managing Supply Chains in 2022
Supply chains have been in disarray almost since the beginning of the pandemic. When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. The first thing that started running out was toilet paper. Why? Because we behaved differently than we did before lockdowns. People who …
3 Tips for Using Video to Market Building Materials
Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep …
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Is There More Opportunity for Green Builders in 2016?
The number of contractors involved in more than 60% of green products is growing and is set to grow to 31% both inside and out of the United States, according to a study by Dodge Data and Analytics. The largest green growth is occurring in First World and emerging economies around the world, such as …
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Palate Cleanser: Why Building Products Marketing Matters
Now More Than Ever, Marketing Still Matters to the Bottom Line Those of us who have been in the building products industry for many years know that when times get tough, marketing can be one of the first things to get cut. The simple, undeniable truth is that B2B marketing is often underrated, and …
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2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 2/2)
Prepare to Click Follow—Even More Increasingly, building products marketers are taking advantage of social media to promote their business, products, and services—and with good reason. After all, the building products industry is still about people, and as generational dynamics continue to shift, social media provides a simple and affordable method to communicate directly with …
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Not Ready to Speak? Try Listening.
With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re …
