Customer Service Trend Watch for Building Products

Is the building products industry prepared for the world of “instant gratification?” Like many of us in the building products industry, I have read several books through the years that tout customer service responsiveness as one of the most important attributes of a solid run business. We have also all sat through many seminars, lectures,…

Panelized Homes: The Next Big Thing for the Building Industry?

Can you really build 3x the amount of homes with the same labor force? Last week at the International Builders’ Show (IBS), I attended a presentation by Jason Blenker of Blenker Companies, Inc about panelized construction and it’s got me intrigued. So we’re clear, here’s a good definition from Castlegate Homes of what panelized construction…

IBS Buzz – Social Media in the Building Product Industry

Social Media Can Provide Builders Results We all know the story, in fact many of us have seen the movie, Facebook is the biggest social media site with over 800 million users.  However, why is this important to the building product industry and more specifically how does this impact homebuilders? Last week during IBS several…

Borrowed Approach Could Boost Building Products Industry

How Customizable Rental Properties are Working in Some Markets. In spite of what economist are saying, increasing home sales might not be the only way to boost the post-recession building product industry. As a Federal Reserve economist told Builder News Magazine, “The United States needs to make it more attractive for capital to flow back…

5 Types of PR Agencies Building Product Execs Must Avoid

What to Avoid When Searching a Good Public Relations Firm. When it comes to leading your company’s marketing efforts, there’s a lot to handle and when your inbox is filling up and your desk is covered in to-do lists, it’s easy to hand off your responsibilities to your staff or an agency. But when it…

Building Product Staffing: 4 Reasons People Don't Do What They Are Supposed To Do

How to fix employee engagement and direction. Ever noticed that people don’t always do what they are supposed to do?  Although always frustrating for management . . . with the staff reductions we have all faced over the last 3 years in the building products industry, these traits can be debilitating. I read an article…

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