building industry

Why We Need to Focus on Purpose in Building Products Marketing

Asking Your Company ‘Why Do We do This?’ Recently we heard Eduardo Conrado, the SVP and CMO of Motorola Solutions, talk about the process their company went through as they split Motorola into two companies; the B2C mobile company (Mobility) and the B2B organization (Solutions) Conrado helps to lead. The decision to focus on Purpose …

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The Housing Trend—Where Does Your Market Stand?

Every month, we get the new housing stats. Stats about everything: starts, permits, vacancies, ownership levels, mortgage rates, foreclosures, and of course, inventory levels. It seems there’s an entire segment of the industry, and especially the government, responsible for reporting all these statistics.  And those are the factual statistics. Just as often we hear ‘experts’ …

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Mobile Apps versus Mobile Websites—Which is More Worthwhile in the Building Product Market?

Smartphone users want more out of their searches. In a previous post I mentioned a few statistics of mobile shopping and the relentless reliance on our smartphones and devices. As smartphone owners, we are increasingly using our devices as retail outlets. From researching products and reviews, to comparing prices, finding retail locations and redeeming coupons, …

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Building Product LinkedIn Groups – Find the Value Through Participation!

LinkedIn Groups Provide Value to the Building Product Marketer Have you noticed that some of your LinkedIn contacts wear their group list like a decorated military officer?  I wonder, “how can anyone remain active in that many groups?”  The key word here is active.  To truly realize the value of LinkedIn groups the building product …

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Are Niche Social Media Networks the Better Value for Building Product Marketers?

While Facebook, Twitter and others get lots of attention, they may not be the best for your business. Facebook. Twitter. LinkedIn. Pinterest. Foursquare. Instagram. Google+. YouTube. Flickr. Those are just a few of the countless social networks we, as building product marketers, are inundated with information about constantly. And frequently, it’s an over-the-top prognostication like …

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Impact of Mobile In-Store Shopping for the Building Products Industry

Building Product Manufacturers Are Challenged with Mobile Shopping It seems the mobile revolution is less revolution and more reality. Everywhere you look someone is on a cell phone, iPad, or some other type of device that keeps them connected. We can now recognize our friends and family by the tops of their heads, as they …

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Building Product Industry Should Embrace Customer Service

When did customer service die?  Stand-up and “Do What You Say You Will Do!” As I flew to the International Builder’s Show, I was once again reminded just how much customer service is dead.  Business travel always provides me example after example of what not to do. I typically fly Southwest Airlines. Not for the …

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4 Surprising Things About Starbucks That Building Product Marketers Should Know

Insights into the turnaround that shouldn’t have worked—but did. When the economy began to circle the drain in 2007, people immediately assumed Starbucks—the home of $4 coffee indulgences—would feel the crackdown on unnecessary spending. And feel it Starbucks did, closing more than 600 stores in 2008, and for many observers, signaling an end to the …

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