5 Building Product Trends In the New Housing Market

The Housing Market is Evolving – Be Ready As we move into 2013, I think everyone is in agreement, the housing market is recovering. In some places, it’s recovered, others sill have excess inventory or foreclosures, but overall – we are through the worst time our industry has ever seen (or wants to see). So…

Creativity in the Building Products Industry

Practice Creativity to Get the Best Results “To live a creative life we must lose our fear of being wrong.” Creativity is a funny thing. People often label themselves as creative, or more likely they say, “Oh, I’m not the creative type.” If you’re in the former category, its time to rethink your creative position.…

5 Builders Using Pinterest in the Building Products Industry

These builders know that homeowners are searching on Pinterest  A few weeks ago we profiled 10 building product companies that were utilizing Pinterest. Now we want to focus on that final step in the channel – the homebuilder. As a building products CMO, it’s critical to understand how this tool is being utilized by all…

Observations From The Remodeling Show/DeckExpo

Energy was up, attendees were excited and exhibitors were benefiting Last week I spent several days in Baltimore attending the Remodeling Show and DeckExpo with one of our employees. Since 2009, Hanley Wood has co-located the Deck Expo with the Remodeling Show and this has proven successful for both parties. The shows represents all parts of…

Building Product Manufacturers & BIM

Are you prepared for the shift in technology to BIM? For decades, blueprints have been the way houses are built. An architect or builder creates them. The future homeowner reviews and has changes. New blueprints are created again. Then, the trades all have their turn at reviewing, offering up suggestions and identifying conflicts as best…

5 Steps: Work with HR to Create More Engaged Building Product Employees

Working with HR can create more productive and engaged employees As a building products CMO, you’ve no doubt crossed paths with HR, but how closely do you work with them on messaging to your employees? HR continues to evolve into a more strategic role as they focus on talent attraction, engagement and retention and they…

Houzz: A New Social Media Platform for Building Product Marketers

Houzz.com is a new building and design platform that offers users ideas for their home Have you heard of Houzz.com? It is a new online platform that connects architects, designers, builders, and contractors with homeowners around the world who want to build or update their home. The platform is a mash-up of Angie’s List (reviews)…

The Top 10 Facebook Building Product Pages to Check Out, Part II

These building product companies show what it takes to run a successful Facebook page Earlier this week I talked about the decision to create a company Facebook page and offered 5 companies to check out – here are the final 5 companies that are doing a great job managing their Facebook pages. CertainTeed Facebook: http://www.facebook.com/CertainTeed…

The Top 10 Facebook Building Product Pages to Check Out, Part I

These building product companies show what it takes to run a successful Facebook page Many companies struggle with the decision to go social, or not. Especially in our industry, it’s hard to know whether the return is worth the investment. Are our customers and prospects on social media? And if so, are they engaging with…

How building product brands can leverage Pinterest to achieve goals

Pinterest is an opportunity for you to gain fans, educate customers At the beginning of this year Renae introduced you to Pinterest as a way to build brand recognition, share ideas, research competition and make connections. But now that Pinterest has been popular for over a year (and has nearly 15 million users), I think…

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