Houzz: A Social Media Platform for Building Product Marketers
Discover how Houzz empowers building product marketers with a vibrant social platform for showcasing products and engaging with consumers.
building industry
The Housing Trend—Where Does Your Market Stand?
The housing market is an ever-changing landscape, influenced by various factors like economic shifts, social behaviors, and technological advancements. As we navigate through the 21st century, the real estate industry is experiencing a significant transformation. In this article, we will explore the current housing trend and examine how it affects different markets around the world. …
5 Types of PR Agencies Building Product Execs Must Avoid
Avoid disastrous PR choices by knowing the 5 types of PR agencies to avoid.
Tesla: Innovation in the Driver’s Seat
The Building Materials Industry Can and Must Continue to Innovate I recently attended the inaugural Housing Innovation Vision Economics (HIVE) conference in LA. Kudos to Hanley Wood for a successful first-time event. The opening keynote was JB Straubel, co-founder of Tesla. Arguably one of the more innovative companies right now, Tesla is doing more …
Millennials Want an Internal Communications Renovation
Effective B2B Marketing Starts from Within Guest Contributor: Whitney Riker, Account Executive Let’s face it: the building industry is in a rebuild phase. A shift in workforce demographics and the housing market is forcing even the largest corporations to take a second look at their business strategies to adjust. Marketing is a major player in your …
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3 Tips for Using Video to Market Building Materials
Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep …
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Is There More Opportunity for Green Builders in 2016?
The number of contractors involved in more than 60% of green products is growing and is set to grow to 31% both inside and out of the United States, according to a study by Dodge Data and Analytics. The largest green growth is occurring in First World and emerging economies around the world, such as …
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IBS 2016: Innovation Starts at the End of the Channel
Why I’m Demanding a Disruption in Building Products Development It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an “innovator,” …
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6 of My Favorite Building Products Manufacturer Apps
Are You Using All the Sales Tools Available to You? As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used …
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2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 2/2)
Prepare to Click Follow—Even More Increasingly, building products marketers are taking advantage of social media to promote their business, products, and services—and with good reason. After all, the building products industry is still about people, and as generational dynamics continue to shift, social media provides a simple and affordable method to communicate directly with …
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