Branding

3 Reasons Why Your Brand Needs Storytelling

Storytelling is a buzz word that continues to create excitement for businesses but what does it really mean? Even more importantly, why does it matter to your business? Even as the internet continues to forge global connections, there is an ever-greater reliance on digitalization and automation. This puts the human experience and interaction at a …

3 Reasons Why Your Brand Needs Storytelling Read More »

close up of colorful stationery next to pencils

5 Ingredients Needed to Tell a Compelling Brand Story

Brand storytelling has been increasingly popular as the internet makes it easier to share content with customers and followers. However, not all companies understand that quantity isn’t better than quality, and they don’t always share the same brand story on various different channels. When you want your brand story to impact your audience, it has …

5 Ingredients Needed to Tell a Compelling Brand Story Read More »

The best marketing techniques you’re not taking advantage of yet

You’re probably careful as a business owner to never leave money on the table. Did you know, though, that this same concept can also apply to other areas of your company such as the way you market it? Failing to use every opportunity to market it successfully means that your competitors can snap up those …

The best marketing techniques you’re not taking advantage of yet Read More »

Keeping Your Brand Top of Mind with Targeted Customers

Marketing is not a one time thing. The best marketers know how to keep a brand in the minds of targeted customers over time. Why is this important? Very few customers, even highly motivated ones, will make a purchase at first glance. It usually takes (much) more than one sighting of a product to cause …

Keeping Your Brand Top of Mind with Targeted Customers Read More »