The Cults of Personalities

Three Takeaways from the 2016 Elections   Guest contributor: Matt Hillman, Creative Director This blog was written in the final weeks leading up the 2016 presidential election, and regardless of where you stand in the political spectrum or what the results might have been, we can all agree: this was a rough one. Sure, the…

3 Things Building Materials Marketers Should Take Away From Super Bowl Ads

Besides the fact that Super Bowl is a trademarked NFL name Like millions of people around the world, I watched Super Bowl 47 and was amazed at the resiliency of the 49ers, but also how regardless of the fact you can plan for every possible contingency, sometimes things go wrong and the lights go out.…

MarCom Portals Make Big Impact in Building Products Industry

Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold.…

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