Brand awareness

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B2B Demand Generation: Raising Awareness of What You’re Selling- testing

Demand generation is the process of getting people interested in the service or product that you are selling. This is different from lead generation which is the process of converting that interest into leads such as name and contact information for your sales department to follow up. What is Demand Generation? Demand generation is the

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3 Things Building Materials Marketers Should Take Away From Super Bowl Ads

Besides the fact that Super Bowl is a trademarked NFL name Like millions of people around the world, I watched Super Bowl 47 and was amazed at the resiliency of the 49ers, but also how regardless of the fact you can plan for every possible contingency, sometimes things go wrong and the lights go out.

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