Brand awareness

B2B Demand Generation: Raising Awareness of What You’re Selling- testing

Demand generation is the process of getting people interested in the service or product that you are selling. This is different from lead generation which is the process of converting that interest into leads such as name and contact information for your sales department to follow up. What is Demand Generation? Demand generation is the …

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4 Brand Awareness Tips to Implement Now

  Increasing your brand’s awareness is the goal of any marketing strategy. Gaining an increase in your audience will improve your ROI. The following brand awareness tips are those that are easy to implement right aware. 1. Content That is Sharable and Valuable Making content that is both sharable and valuable is at the heart …

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Demand Generation Tips for 2017

Most of our clients are in the midst or near completion of their 2017 marketing planning. An important element we’re discussing with them is their demand generation strategy. Demand generation is a catch-all term that refers to the marketing elements your business employs to boost audience awareness and interest in what you offer. As you consider …

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3 Things Building Materials Marketers Should Take Away From Super Bowl Ads

Besides the fact that Super Bowl is a trademarked NFL name Like millions of people around the world, I watched Super Bowl 47 and was amazed at the resiliency of the 49ers, but also how regardless of the fact you can plan for every possible contingency, sometimes things go wrong and the lights go out. …

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