book review

5 must read books to boost your b2b brand voice

5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. We won’t recommend classics, such as 1841’s […]

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What "The Ultimate Question 2.0" Means for Building Product Marketers

What a Net Promoter Score is and how it could be useful for you I had the opportunity to attend the 2012 International Business Marketing Association Conference in Chicago early this month. One keynote speaker was Fred Reichheld with Bain & Company and the author of “ The Ultimate Question 2.0.” The book title refers

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