Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. We won’t recommend classics, such as 1841’s …
5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition Read More
4 Lessons Anyone Can Learn from Fred’s Example in Customer Service I was at an event recently and had a chance to visit with different people with varied backgrounds and professional pursuits. Someone asked the group, “are you a Fred?” and maybe more importantly, “do you have any Freds in your organization?” That intrigued …
What Building Products Marketers Can Learn from Saying “Yes” As building products marketers, the word “no” comes up a lot—either from us saying no or being told no. It’s easy to take those as referendums on our work or be discouraged from putting forth that next game-changing idea. I recently had the opportunity to …
What a Net Promoter Score is and how it could be useful for you I had the opportunity to attend the 2012 International Business Marketing Association Conference in Chicago early this month. One keynote speaker was Fred Reichheld with Bain & Company and the author of “ The Ultimate Question 2.0.” The book title refers …
What "The Ultimate Question 2.0" Means for Building Product Marketers Read More
