book review

5 Must-Read Books To Boost Your B2B Brand Voice

While many aspects of marketing have changed little over the years from a theoretical or fundamental perspective when it comes to execution tactics, marketing campaigns, and digital marketing strategies, much has and continues to change at seemingly breakneck speed. Keeping up-to-date with the best marketing resources will help you get your head around the ever-changing …

5 Must-Read Books To Boost Your B2B Brand Voice Read More

What "The Ultimate Question 2.0" Means for Building Product Marketers

What a Net Promoter Score is and how it could be useful for you I had the opportunity to attend the 2012 International Business Marketing Association Conference in Chicago early this month. One keynote speaker was Fred Reichheld with Bain & Company and the author of “ The Ultimate Question 2.0.” The book title refers …

What "The Ultimate Question 2.0" Means for Building Product Marketers Read More

Scroll to Top