(Because They’re Today’s B2B Buyers) If you think the day when Millennials (born 1980-1993) begin making B2B purchasing decisions is far off, I have news for you: it’s already here. Not only are they making important B2B decisions, but they have strong preferences about what type of information is most useful to them when …
Building product marketers must look at products differently to target this growing audience While multigenerational living has been a common occurrence in other countries for centuries, it is now becoming increasingly relevant in the US. In fact, since 1990 the number of multigenerational households has increased by 60%. It’s no secret that the economy has …
Multigenerational Living Shifts How Building Products Are Marketed Read More
NAHB’s CAPS program can be valuable for building product marketers We all know the marketplace is constantly evolving. Our “Gray Hairs are Everywhere” blog post from earlier this year introduced us to the Millenial generation which is a term used to describe those born between 1980 and 2000. Also known as “Generation Y”, Millennials are …
The Baby Boomer Opportunity: What Building Product Marketers Can Do Read More
Our industry is aging rapidly; how can we overcome this challenge? Have you ever thought about how our industry is aging? Over the last several years, many people have been “right-sized” out of the building material industry, as well as made the decision to leave. Take a look at your organization including your outside sales …
Gray Hairs Everywhere in the Building Products Industry! Read More
A recent Pew Study shows 1 in 5 adults don’t use the Internet. 20% of U.S. adults think the Internet isn’t relevant for them, the majority of whom are retirees. For anyone with an aging parent, it probably isn’t all that surprising. Those raised to search through phone books to find businesses, who eagerly await …
Are 20% of Building Product Customers Getting Left Behind? Read More
