Content Marketing Best Practices for 2017

With 2017 here, it’s time to take a look at the content marketing best practices that should guide your strategy development for the year. By keeping these guidelines in mind, you can better achieve your marketing goals for the year. Marketing with a purpose Of course your primary goal with marketing is to generate sales,…

Consolidation and Convergence: B2B Marketing in 2017

  Many industry experts agree; the idea of collective data will be a driving force moving forward into 2017. Proprietary data and walled gardens for individual publishers aren’t cutting it anymore, there is new content daily and new iterations of the same data thousands of times per day. Consolidation and convergence giants such as Forbes…

The Sweet Reward of Saying Thanks

  During the holiday season, we often jump from Halloween right to Christmas or New Year’s and simply view Thanksgiving as the day we eat too much – and for me, watch the Dallas Cowboys game. (I’m still a Chiefs fan, but when you grow up before cable TV you liked the team you could…

Social Influencers for Every Industry

Try These Tips for Selecting the Right Social Influencer Social media influencers can play a critical role in your marketing strategy. Partnering with the right one can give you access to the influencer’s blog and social media channels, and connect you to a precise audience segment that your business otherwise may not be able to…

Damn you B2C Advertisers

You Make Our Life a Living Hell No offense, I love being tricked into thinking a Twinkie will make my day better, or that breakfast at Taco Bell really is a good decision, but you still get to live in a carefree life of old school advertising.  Simply tell enough people and somebody will respond.…

Visiting New York on 9/11: A Note on Perspective

Don’t Lose Sight of What Really Matters I recently had the unique experience of traveling to New York City for a Business Marketing Association (BMA) meeting that coincided with the 15th anniversary of 9/11. Consequently, this year was a little different than past BMA meetings in that my trip was an opportunity not only to…

Our Take From Cleveland: #CMWorld Day Two

Corey and Kate spent two days at #CMWorld in Cleveland. This is the second of two posts sharing their quick takeaways from the event. If you haven’t seen the first, check it out.  Our second and final day at #CMWorld. And, like day one, it was a whirlwind of fresh ideas, new friends and awesome…

Our Take From Cleveland: #CMWorld Day One

    Our #CMWorld day one is done. And, these two first-timers are energized by the networking, excited to leverage what we’ve learned, and, okay, maybe just a little tired. Here’s what’s caught Corey and Kate’s attention in Cleveland. First, content marketers as a whole are working more from assumptions than fact. Consider: 57 percent…

Measure Value, Not Activity

Are You Measuring the Right Results? Open rates, click through rates (CTRs), and conversions are just a few of the metrics most B2B marketers tend to use when determining the results of their work. But are those really the best metrics for determining success? According to new data from Forrester, not necessarily. More and more…

Google’s Continued Mobile Evolution

What B2B Marketers Need to Know About Google’s Latest Updates Guest Contributor: Corey Morris, Director of Digital Strategy We’re getting closer to the day when we no longer separate or distinguish traffic by     device type—when the word “mobile” as an adjective becomes a thing of the past.       Google has been…

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