B2B

5 Ways Video Marketing is Transforming B2B Marketing

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Videos …

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4 Ways You Can Effectively Target Your B2B Audience

In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give …

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How to Move Your B2B Company into a Fully Data Driven Strategy

  There is very little room for your company to interpret marketing as a “soft skill.” With the overlap of marketing with tech, marketing with data, and marketing with finance, successful companies will incorporate a data driven strategy into the marketing department. Below are a few ways to move your B2B company into a fully data-driven format …

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How Your B2B Can More Optimally Utilize the Event Stack

  Bridging the gap between your online and offline marketing and operations is more important than ever. The event stack can become a critical bridge in this effort, if there is an effort made to optimize it. Some companies come from a culture of hosting great offline events. Others have a mastery of the newer …

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