Influencers: What They Are And Why You Need Them

When it comes to cost-effective B2B marketing, it’s hard to find a better way to promote your brand than by having an “influencer” do their magic. You may have seen the trend growing in the B2B world and wondered why you should look into finding your own brand influencer. Here are the top reasons why…

B2B: Why You need Video Marketing

One of the hottest trends in the B2B marketing world this year is the move by so many companies to include video in their social media campaigns, websites, and marketing campaigns. That’s not surprising, because video is a very accessible form of messaging, but another perk is that it helps with SEO ranking. According to…

Three Social Marketing Networks You Need

According to a 2014 study of marketers by the Content Marketing Institute/MarketingProfs: B2B Content Marketing Trends-North America, social media is the number one form of content marketing used by B2B companies. That same study showed B2B marketers are taking advantage of a multitude of social media networks to various degrees. But, how many networks should…

B2B Demand Generation: Raising Awareness of What You’re Selling

Demand generation is the process of getting people interested in the service or product that you are selling. This is different from lead generation which is the process of converting that interest into leads such as name and contact information for your sales department to follow up. What is Demand Generation? Demand generation is the…

4 Ways To Create More Content For Your Blog

Successful B2B content marketing demands a lot of time and effort. You have to stay abreast of the latest trends, come up with new, original ideas all the time, and need to pay attention your competitors’ strategies, so you can post relevant content frequently to build an audience that wants – and expects – your material. For…

5 Must-Read Books To Boost Your B2B Brand Voice

While many aspects of marketing have changed little over the years from a theoretical or fundamental perspective when it comes to execution tactics, marketing campaigns, and digital marketing strategies, much has and continues to change at seemingly breakneck speed. Keeping up-to-date with the best marketing resources will help you get your head around the ever-changing…

Want A Winning B2B Brand Voice? 3 Lessons For Success

B2B brands have historically positioned themselves as the more serious older sibling of consumer-oriented B2C brands, but that can present challenges when you are trying to differentiate your brand from competitors. One powerful way to do that is to develop a distinct identifiable brand voice that also forges an emotional connection with your audience. When it comes…

8 B2B Marketing Tactics that will Support Your Long-Term Marketing Goals

As you plan your marketing strategy for long-term goals, it’s important to consider all the tactics that will support them. Marketing channels and tactics for them are constantly changing, so here is a refresher to make sure you haven’t left anything out. Here are the top 8 best B2B marketing tactics that you can add…

6 Ways to Build Your Brand Online

While Business-to-Consumer (B2C) marketers can use catchy slogans and viral campaigns to build their brands, in the Business-to-Business (B2B) world, the branding process is a little more complex. Catchy slogans and viral campaigns can be helpful, but as a B2B, your approach needs to be a bit different. Branding yourself to attract business sales isn’t…

AI for B2B in a World of Personalization

The B2B buying experience is changing because of digitalization. Customers in this space are looking for convenient transactions, high levels of customer service, and most importantly, personalized prices and products. Buyers shifting to e-commerce are looking to businesses that are making the same shifts. A company should not look to these types of changes as…

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