Branching Out: Thinking Outside The Box Of Your B2B Targets

As a B2B marketer, it’s tempting to get mired in the thought process that because you are selling specific products to specific buyers, your marketing strategy should be to present content that is serious and straightforward to your identified target. But, business has changed over the last few years on both sides of the aisle,…

Harnessing Influencer Marketing For Your B2B Brand

There is a reason that brand influencer marketing spent $81 billion in 2016 and is expected to top $101 billion by 2020, according to a recent survey by PG Media and the Association of National Advertisers – because it works. Influencer marketing has become an integral part of the majority of B2C and B2B marketing…

5 Secrets to Successful B2B Content Marketing

Content marketing can be defined as a strategic marketing approach that is focused not only on creating but also distributing relevant, valuable and consistent content in an effort to attract and retain a defined audience and to ultimately drive profitability. With over 90% of the business in B2B content marketing, there is high competition for…

B2B Marketing Challenges You Need to Overcome Today

There is a consequence to automating the buyer’s journey so much that even the buyer is not fully aware of the twists and turns he takes. If the buyer does not even understand the buyer’s journey, how can your salespeople? Many companies believe they are falling behind because of increased product diversity and consumer choice.…

What is the $30 Billion Brand Trying to Commercialize B2B?

The 3M Company claims that the average person is never more than three meters away from its products (hence the name). They may be right. 3M is a $30 billion business with 91,000 employees. It does business in 200 countries with an expertise in 46 different tech platforms. The 3M personal life group, famous for…

How Digital Marketing Ramps Up Results for Manufacturers

  Having a solid trade show presence as your biggest marketing tool is no longer enough. In order to stay relevant and profitable in today’s ultra-competitive marketplace, B2B manufacturers need to step up their digital marketing game. Digital Marketing Provides Data-Driven Results Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means…

Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

  Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits…

New Content Marketing Ideas for the Rest of 2017

  B2B marketing is becoming more about hard data than ever before. Forget the vanity metrics – the content marketing that you invoke should be cost and time efficient, focused on the data, and directed by modern standards. Here are some of the best marketing ideas for your business to take you through 2017. Help Customers…

How Today's B2B Marketers Are Pushing Customer Centricity

  Placing the customer at the center of your business strategy is best for all companies, not just the B2C world. Creating a positive sales experience for clients throughout the entire funnel now can mean the difference between success and stagnation. The effect is quantifiable: B2B companies with marketing based centrally around the customer reported…

Dos and Don'ts of Content Marketing

  Content marketing is an important element in an overarching marketing strategy. And according to statistics by the Content Marketing Institute, you aren’t alone in your efforts if you employ it as a tactic; about 90 percent of small businesses and B2B companies do. However, as the Content Marketing Institute also notes, only six percent of…

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