B2B Marketing

B2B Digital Marketing Tactics to Scale in Your Campaign

One of the advantages of digital marketing is that it is relatively easy to scale campaigns that are effective. However, if you have a small- to medium-sized business, you may not have a lot of money in your budget for marketing. Inbound marketing gives you opportunities to market effectively without spending a bundle. Here are …

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Branching Out: Thinking Outside The Box Of Your B2B Targets

As a B2B marketer, it’s tempting to get mired in the thought process that because you are selling specific products to specific buyers, your marketing strategy should be to present content that is serious and straightforward to your identified target. But, business has changed over the last few years on both sides of the aisle, …

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Harnessing Influencer Marketing For Your B2B Brand

There is a reason that brand influencer marketing spent $81 billion in 2016 and is expected to top $101 billion by 2020, according to a recent survey by PG Media and the Association of National Advertisers – because it works. Influencer marketing has become an integral part of the majority of B2C and B2B marketing …

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5 Secrets to Successful B2B Content Marketing

Content marketing can be defined as a strategic marketing approach that is focused not only on creating but also distributing relevant, valuable and consistent content in an effort to attract and retain a defined audience and to ultimately drive profitability. With over 90% of the business in B2B content marketing, there is high competition for …

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B2B Marketing Challenges You Need to Overcome Today

There is a consequence to automating the buyer’s journey so much that even the buyer is not fully aware of the twists and turns he takes. If the buyer does not even understand the buyer’s journey, how can your salespeople? Many companies believe they are falling behind because of increased product diversity and consumer choice. …

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How Digital Marketing Ramps Up Results for Manufacturers

  Having a solid trade show presence as your biggest marketing tool is no longer enough. In order to stay relevant and profitable in today’s ultra-competitive marketplace, B2B manufacturers need to step up their digital marketing game. Digital Marketing Provides Data-Driven Results Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means …

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Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

  Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits …

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How Today's B2B Marketers Are Pushing Customer Centricity

  Placing the customer at the center of your business strategy is best for all companies, not just the B2C world. Creating a positive sales experience for clients throughout the entire funnel now can mean the difference between success and stagnation. The effect is quantifiable: B2B companies with marketing based centrally around the customer reported …

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