Audience Engagement

Why Short Videos are the Most Effective in Online Marketing

  As the internet becomes increasingly ubiquitous, businesses of all varieties are adding videos to their online content. Videos can be easily embedded on social media, blogs and websites, giving them potential to connect with prospective clients, build rapport and make a lasting impression. The bottom line is some people are more strongly impacted by …

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Demand Generation Tips for 2017

Most of our clients are in the midst or near completion of their 2017 marketing planning. An important element we’re discussing with them is their demand generation strategy. Demand generation is a catch-all term that refers to the marketing elements your business employs to boost audience awareness and interest in what you offer. As you consider …

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