analytics

Building Products Marketing Transformation And The Empowered Customer

Customers are more informed than ever and marketing needs to evolve to match those smarts Earlier this month I heard from Christine Jacobs, Director of Demand Programs at IBM North America. She spoke on marketing transformation – how marketing is changing and how marketing departments need to focus on social, content and ROI to meet …

Building Products Marketing Transformation And The Empowered Customer Read More

Phone Call Tracking for Building Product Marketers

Do you know how many phone calls your marketing is really driving? In previous posts, I’ve talked about basic email analytics, as well as more advanced ones and, surely, your team is measuring the performance of your website and digital marketing efforts through Google Analytics, Omniture or another analytics solution. But there’s another area of …

Phone Call Tracking for Building Product Marketers Read More

Theodore Roosevelt & the Building Products Industry – Great Quotes Series

What can one of the 4 Mount Rushmore presidents teach us about marketing? “Do what you can, with what you have, where you are.” – Theodore Roosevelt We’re all guilty of it as building product industry marketers. I’ve heard it countless times myself. I’m talking about making excuses for why we can’t do something. We …

Theodore Roosevelt & the Building Products Industry – Great Quotes Series Read More

Scroll to Top