Better Manage Your Metrics

      Guest Contributor: Wade Callow, Digital Marketing Specialist Fair warning, I find my job very interesting, so this article can be a bit technical.   Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning…

AdWords Expanded Text Ads: What are they and why do they matter?

Guest Contributor: Corey Morris, Director of Digital Strategy This year has been a big one with Google updates and news across all platforms and products. Google AdWords has not been immune to large scale changes that have an impact on how advertisers manage accounts and campaigns. Earlier in the year Google removed all ads from…

SMX West Recap

Lessons Learned from One of the Best SEM Conferences in the Industry Guest Contributor: Corey Morris, Digital Marketing Director SMX West (Search Marketing Expo) is one of the premier events in the search marketing industry and is hosted yearly in a significant location for the search community—in the heart of Silicon Valley. I’ve been involved with…

Using Social Media Ads in Building Products Marketing

Why social media ads might be something to add to your mix Marketing budgets have been slashed over the last few years and for many of us, the days of spending money on advertising went with those budgets. So how can we reach potential customers without breaking the bank? I’ve found that social advertising is…

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