Why is Stories Helping Facebook Ad Revenue Rise?

Mobile ad revenue is Facebook’s bread and butter these days, according to recent statistics. Q1 ad revenues for the company reached $14.9 billion total, with 93% of that coming from ads in the mobile space. This represents a 30% rise in revenues year over year. Much of the rise in ad revenue for Facebook comes…

Content Marketing Strategies: Why Your Content May Not be Getting Traffic

When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to just flock to it. However, the saying that if you build it they will come is not always true in…

Damn you B2C Advertisers

You Make Our Life a Living Hell No offense, I love being tricked into thinking a Twinkie will make my day better, or that breakfast at Taco Bell really is a good decision, but you still get to live in a carefree life of old school advertising.  Simply tell enough people and somebody will respond.…

The Agency Meet Market

Get to Know Your Creatives      Guest Contributor:  Matt Hillman, Creative Director When you think about your agency relationship, it’s likely your account exec is who comes to mind—and rightfully so. Day in and day out that’s who services your business; it’s who you call when you have a need, an issue or a…

When to Use PPC Advertising

  When so many obstensibly free options are available to promote your brand, it can feel like Pay Per Click (PPC) advertising is a waste of money. However, there are a few things you can accomplish with a PPC campaign that would take months to accomplish with blogging, social media posting, and other earned media.…

Oh Snap!

Is Snapchat the Next B2B Marketing Tool for Your Brand?   For those who aren’t familiar with the mobile app, Snapchat, it is a multimedia app with more than 100 million users, that allows you to send brief digital content for in-the-moment experiences. The challenge that marketers face today, whether it be B2B or B2C,…

Learn Something New from These B2B Marketing Accounts

Your B2B Crash Course Is Just a Follow Away Guest Contributor: Jenee Meyer, Office Administrator After 15 years building my career in advertising and account service, I took 14 years off to be a stay-at-home mom. Needless to say, my focus changed dramatically. Snacks and play dates became much more important to me than Facebook,…

Not Ready to Speak? Try Listening.

With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re…

I Want B2B Marketers to Talk Dirty

Why Now Is the Time for B2B E-Commerce     There’s a dirty word in the world of B2B marketing. A word that strikes fear in the hearts of B2B marketers and sales people everywhere. It’s a word many are afraid to say, but not me. I’m talking about e-commerce. (See? Told you—not afraid.) Many…

B2B Marketing: What’s Easy Isn’t Necessarily What’s Right

Is Your Marketing Making Life Easier for You or Your Prospects? There’s a saying that doing the easy thing is not the same as doing the right thing. It’s definitely true for B2B marketers—what’s easy for us to produce might not be what is right for our audience to consume. But we like easy; as children,…

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