Search Engine Optimization

Monthly SEO Services

Search engine optimization (SEO) is one of those services you know you need, but you may not understand all its layers or why you must spend money to get an expert to manage it. The truth is you don’t need a professional, as you can learn best practices for on and off-page optimization, schema markup and site fixes. But why would you want to when SEO is a fulfilling path chosen by a few who live and breathe it?

We have such professionals at ER Marketing and they’re ready to help your website—and business—work for you in a rewarding and optimal way.

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Our Process

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Strategy

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On-Page

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Off-Page

Maximize Your Online Growth

For the benefits of SEO, refer to the top of this page again. If you aren’t using SEO, your website doesn’t exist. We’re among many individuals, agencies and firms who understand why SEO is important, so we’re already among the converted.

70% of Clicks

The first 5 organic results on the first page account for 70% of all clicks.

50% of Marketers

Report that SEO has the best ROI of any marketing channel.

200 Factors

There are over 200 ranking factors to consider when optimizing your webpage to reach the top rankings.

29% of Users

29% of people search for local businesses at least once a week.

Let's get together to talk about your goals, story and how we can help you bring to life real results.

On-Page SEO

All elements on a webpage that affect search engine rankings are considered on-page SEO. The purpose of EVERY element should be to add relevant, pay-off content that your web visitors looked for and are eager to devour.

Page Performance

Overall, your site should load quickly and offer seamless navigation. If your site load drags, web visitors leave. They’re out and, most likely, won’t be back to give you another chance. Or, if they do wait for your site to load, they complain the entire time and that’s what they remember about your brand and their user journey.

Ranking Factors

Think about how you view a website for information when you search. You probably scan the headline and perhaps a few subheadings. Maybe you get to a list that outlines the article and scan it. You scan in seconds to decide if you’ll stay or if you’ll go from the page. Your brain is like Google, Bing or any search engine—scanning titles and headers to decide if the page content is pertinent and related to your search intent.

Let's get together to talk about your goals, story and how we can help you bring to life real results.

Off-Page SEO

Off-page SEO describes optimization techniques that improve your ranking in search engine results pages, but they happen outside—off of—your site and outside of much of your control. They include links from other websites to your site, shares on social media, and mentions throughout the web, including award mentions or news articles. Think of it as third-party credibility. If a restaurant tells you that it offers the best steak (or vegan food) in your town, you may dismiss it. But if several chefs and diners from other places give it their blessings and write about it, its credibility around that “best” claim increases.

Link Building

In days of old, SEO black-hatters did the equivalent of keyword stuffing with backlinks, or inbound links from other websites to yours.  But today, backlink quality matters as much, if not more, than backlink quantity. To generate backlinks legitimately, we connect guest blogging services for other sites or launch social media promotions that organically generate links.

Listing Management & Review Gathering

Local SEO is a must for many businesses. We help you claim your listings, respond to your reviews and work to have you proactively ask your customers for reviews. We use local listing management tools to keep your business or company visible to your current and prospective customers in both organic and Google’s Map Pack. Online reviews go together with local SEO. They can’t be separated. More than half of the top 10 factors affecting a company, brand or business on local search is, you guessed it, online reviews.

Building with the Best

We're only as good as those we've partnered with, which is why we seek to partner with the best.

Building with the Best

We're only as good as those we've partnered with, which is why we seek to partner with the best.

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