Paid Search Services

Full-Service PPC Marketing

If immediacy and long-term growth are dual goals for your B2B business, pay-per-click (PPC) advertising is a go-to choice. Well-done PPC ads boost brand awareness, as they increase brand visibility by up to 80 percent. That kind of visibility can drive traffic to your website and increase conversions. Joining with a partner who understands how PPC fits into the SEM picture, along with SEO, is a smart business decision.

Our Process

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Discovery

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Strategy

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Implementation

PPC Management Done Right

Your business investment happens at many levels, including understanding the investment in relevant keywords for search. Keywords most applicable to your services and products can result in a higher number of targeted ad clicks – and a higher ROI – because potential customers are actively looking for you.

65% of Users

65% of consumers click on PPC ads and can increase brand awareness by 80%.

7 Times

On average, it takes 7 exposures to a brand before a user engages.

200%

Paid search ads have an average ROI of 200%.

Let's get together to talk about your goals, story and how we can help you bring to life real results.

Maximize Your Conversion Rates

Maximize your conversion rates with PPC. A smart PPC campaign allows you to save money because it connects with those who want to connect with you. No muss. No fuss. When you connect with ER Marketing, we can increase your visibility on search engines and drive traffic to your website. We creating a clear call to action, use site link extensions, use an effective subhead, list at least two benefits and showcase ratings to create more effective PPC ads.

Search & Display Ads

You’re probably aware of search ads, as they’re used most often. These PPC ads appear at the top and bottom of the search results on Google.

 

Remarketing

Retargeting uses paid ads to re-engage users after they visit your site, page or social profile. Remarketing focuses on re-engaging past customers who have already done business with you.

Let's get together to talk about your goals, story and how we can help you bring to life real results.

Search Engine Marketing

SEM is made up of PPC and SEO, so we can’t talk exclusively about PPC without mentioning SEO.  PPC complements an SEO strategy and vice versa. Having a partner who knows Google, search engine optimization (SEO) and pay-per-click (PPC) can help you understand the different terms and tactics and how to use each.

Combine PPC & SEO

Even if you’re not sure how to effectively manage it, you do know SEO optimization is increasingly competitive and multiple businesses are after the spot atop the SERPs. Having a partner who understands Google and all the nooks of SEO and crannies of pay-per-click can help unglaze your eyes and boost your return on marketing dollars spent.

 

SEM Done Right

We’re all in on PPC, SEO and social to help boost your business. If you’d like to find out more about how all the letters can work for you and your business, contact us to start a conversation.

Building with the Best

We're only as good as those we've partnered with, which is why we seek to partner with the best.

Building with the Best

We're only as good as those we've partnered with, which is why we seek to partner with the best.

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