Here’s the conversation that happens after every trade show. Someone in leadership asks, “So — how’d the show go?” And the honest answer, more often than not, is a number that has nothing to do with money. “We scanned 400 badges.” “The booth was busy.” “We had great conversations.” All of that may be true.

The lanyard is in a desk drawer. The badge scans are in a spreadsheet somebody exported the week after the show. And six months later, when someone finally asks what came of it all, the room goes quiet. Nobody actually knows. That’s the six-month question, and almost no building products manufacturer can answer it: of