As a business owner, one of the most important steps to success is showing what makes your business special and why local customers should work with you. We are now making this easier than ever by introducing new business page upgrades that will help consumers learn more about your business, beyond the photos and reviews contributed by the community. The new products we’re announcing, Business Highlights, Portfolio, as well as the recently announced Yelp Verified License, address key pain points we heard from thousands of small business owners in the Yelp community. We heard they wanted more control over how they promote their businesses to potential customers, how to establish trust and build their reputation — especially if they’re new or don’t have a lot of reviews — and more opportunities to tell their own story.
Yelp has always been a place for consumers to discover hardworking business owners who’ve earned their great reputation over the years. Now, with our new business page upgrades, we’re excited to give businesses the tools to stand out and highlight what makes their business unique, establish credibility, and build their reputation on Yelp.
With Business Highlights, a business can choose six badges to showcase what makes it unique, including two badges that will appear in Yelp search results. There are more than 30 highlights to choose from, such as vegan-friendly, satisfaction guaranteed, number of years in business, and more. Business Highlights costs $2 a day, or $1 a day for businesses who also purchase search ads — we’ve seen that combination of discovery and Business Highlights in search results work really well together in helping businesses stand out among the competition. […]