Whether it’s the release of a new black and white animal, an introduction to a stranger named “Fred”, or the rare advice to E-A-T more, SEO changes and evolves quickly.
Therefore, it’s important to diversify and not keep all your optimization eggs in one basket – there’s a good chance that basket is one algorithmic update away from being vaporized.
Relying on a singular strategy is dangerous because that strategy can quickly become obsolete, but it’s also dicey because you run the risk of over-optimizing.
Over-optimization of a specific tactic can signal manipulation to search engines, which can result in devaluations or even manual penalties.
Overuse of a specific link anchor text is a prime example of how you can run into trouble with over-saturation; a natural anchor text distribution features a diverse range of anchor texts.
However, the importance of diversification within SEO extends far beyond anchor text.
Here are some ways you can diversify your SEO efforts to earn visibility and organic traffic. […]
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