Why and How to Include Content Marketing in Your Strategy

Why and How to Include Content Marketing in Your Strategy

This is the time of year brands start planning for 2019 . They look at their resources and budget, review previous key performance indicators and research popular trends to wrap into their next strategy. As you evaluate your plan for the coming year, it’s important to make room for content marketing.

Why You Need Content Marketing

Whether you’re evaluating the strategy for your own business or looking for ways to explain the value to your company’s executives, the reasons for investing in content marketing are the same.

Consumers report they want to see a brand’s content, not their ads. As NewsCred Insights explains:

You might think your advertising is resonating with audiences, but 71 percent of readers say they were turned off by content that seems like a sales pitch.

  • 84 percent of millennials don’t trust traditional ads. As for Gen Z, purchasing decisions aren’t influenced by ads, but rather by other forms of content.
  • 84 percent of people expect brands to create content. The average person consumes 11.4 pieces of content before making a purchasing decision.
  • 95 percent of B2B buyers consider content as trustworthy when evaluating a company and its offerings.
  • 85 percent of users ignore paid ads and focus on organic search results.

When it comes down to it, the value of this type of strategy is that by providing quality content, you’re able to connect in a way ads can’t. It’s perceived by consumers as being much more genuine, authentic and trustworthy. How to Develop a Content Marketing Strategy Here’s how to create your brand’s content marketing strategy.` Effective content marketing is much more than just writing blog posts or publishing Facebook updates when you have time. It’s a […]

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