In This Article
    Add a header to begin generating the table of contents
    chart-data-desk-590022

    What Are Content KPIs & Why Do They Matter?

    Content key performance indicators (KPIs): they will make or break your content marketing efforts.

    Why?

    Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom your content marketing (and SEO) efforts.

    When you consider or communicate incorrect key performance indicators, you also run into making decisions based on a result that may or may not be true.

    When these results are reported, uncertainties can creep into your content strategy, and can ultimately derail your success.

    Let’s take a look at the most common content KPIs and what they can do to help you become a more successful digital marketer.

    Key performance indicators for online marketing can fall into four categories:

    • SEO Metrics
    • Business and Conversion Metrics
    • Social Engagement Metrics
    • User Engagement Metrics

    Key Performance Indicator Bucket 1: SEO Metrics

    SEO Metrics are all the metrics that fall into the SEO bucket:

    • Links
    • Rankings/SERP position
    • Organic clicks
    • Organic click-through rate (CTR)
    • Impressions
    • Page speed
    • Crawl errors
    • And many others.

    […]

    Click here to view the original webpage at www.searchenginejournal.com

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    ERC21-130_TheChannel_MockUp
    ER_Logo_Horizontal_WHITE copy

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    OURWORK_TellsYourStory_wElipse
    WBBTB

    Build With Us

    Let's get together to talk about your goals, story and how we can help your bring to life real results.

    Scroll to Top