What Are Content KPIs & Why Do They Matter?

Content key performance indicators (KPIs): they will make or break your content marketing efforts.


Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom your content marketing (and SEO) efforts.

When you consider or communicate incorrect key performance indicators, you also run into making decisions based on a result that may or may not be true.

When these results are reported, uncertainties can creep into your content strategy, and can ultimately derail your success.

Let’s take a look at the most common content KPIs and what they can do to help you become a more successful digital marketer.

Key performance indicators for online marketing can fall into four categories:

  • SEO Metrics
  • Business and Conversion Metrics
  • Social Engagement Metrics
  • User Engagement Metrics

Key Performance Indicator Bucket 1: SEO Metrics

SEO Metrics are all the metrics that fall into the SEO bucket:

  • Links
  • Rankings/SERP position
  • Organic clicks
  • Organic click-through rate (CTR)
  • Impressions
  • Page speed
  • Crawl errors
  • And many others.


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