From hashtags and pinned tweets to Twitter lists and social media influencers, there’s a lot to Twitter. With the right marketing plan, businesses can use the platform to create successful social media campaigns to increase sales, boost brand recognition and increase customer service.

Twitter is a social media and online news platform where people communicate in short messages – up to 240 characters long – called tweets. Founded in 2006, Twitter is now one of the most popular social media platforms in the world. It’s currently ranked No. 8 in the United States and No. 13 internationally, according to internet analytics company Alexa.

Whether you’re new to Twitter or want to start using the platform to boost your business, here’s everything you need to know about it.

There are six parts to a Twitter profile – a Twitter handle, a username, profile picture, bio, header image and pinned tweet. All these elements should work cohesively to create an accurate representation of your business.

Your Twitter handle is your @name and is your identifier on Twitter. It can have up to 15 characters and should help people find your business easily. Your profile photo should visually represent your business and brand. Your profile photo is displayed on your profile and in every tweet you post.

For your bio, you have 160 characters to describe your business. Include information such as your location, business hours and a link to your website. The header image behind your profile picture can be used to highlight promotions, events or news about your business.

Lastly, your pinned tweet is the first tweet people see when they visit your profile. You can change your pinned tweet whenever you want. […]

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