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    The Scope of Direct Marketing Every CMO Should Know

    Direct marketing is the best way to generate leads for your business, generate traffic, and to increase the awareness of your brand. The scope of direct marketing is the most powerful when it’s used with customer segments where past behavior can be used to predict future behavior. Since direct marketing is used to stimulate immediate behavior that can be recorded, tracked, analyzed, and stored for future retrieval and use, the scope of direct marketing can be used to help grow your business and spread recognition of your brand.

    When you understand the full scope of direct marketing, you’ll be able to utilize this effective marketing technique more successfully.

    Since direct marketing can be such a powerful way to market to your target audience, let’s take a look at some direct marketing strategies you can use to grow your brand and your business.

    Direct Marketing Strategies

    Direct marketing could be a key component of your overall marketing strategy, but do you know everything you should about it?

    ROI Based Campaign

    When planning your next direct marketing campaign, it’s much better to focus on generating higher ROI than more savings. As a growing business, it might be more appealing to launch a direct marketing campaign that focuses on cost savings rather than spending more money to increase your ROI. It’s best, though, to always keep the big picture in mind and don’t let initial campaign prices deter you from what’s really important, launching a successful campaign that increases ROI.

    Simplify Your Message

    One of the best direct marketing techniques to adopt is to keep your direct marketing campaign message short, simple, and to the point. If it takes too long to read your message, customers won’t know what your business has to offer or even remember your brand. Your message should not only be short, simple, and to the point but it should also be concise and uniform across all channels you have the message running on. […]

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    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

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