Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice?
Are you fighting FOMO with a killer virtual reality app that turns your shopping experience into a garden of unearthly delights for consumers to explore?
Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement?
Don’t panic about keeping up with progressive content trends like these. Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals.
This updated toolkit – featuring some of CMI’s best tips, checklists, and templates – can help you build that solid foundation. Use it to check off some of the critical content marketing tasks on your to-do list more efficiently and use the newly freed brainpower to innovate wisely and purposefully.
Content marketing strategy tips and tools
Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy. This includes determining how to model your content operations as well as outlining why you are creating content (your purpose), who you want it to reach (your audience), and the expected impact of your content efforts on the business (your goals). […]