In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    navigate the channel the magazine
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help you bring to life real results.

    business people shaking hands from across a table that has papers and a laptop on it

    The 5 Biggest Opportunities for B2B Sales Growth in 2019

    There are many ways to drive sales growth — from planning and sales-skills training to sales enablement and operations. With numerous options, it’s hard to know which strategies are likely to have the greatest impact on your specific business’ success.

    Each sales organization is unique. My company, RAIN Group, looks for commonalities and trends that business owners can use to advance their goals. Our Center for Sales Research uncovered five of the biggest opportunities for B2B sales growth in 2019, backed by data gathered from surveys, benchmark reports, white papers, research briefs, articles and best-selling books.

    1. Embrace value selling.

    Many industries have experienced a massive shift from transaction-based selling to value-based selling. Up until the last few years, many companies’ brands and individual sellers’ relationships were enough to sustain and grow sales. The product or brand would attract buyers, and sellers would foster relationships, taking orders when buyers initiated a purchase. Sales grew even when sellers were reactive.

    Today’s sales climate is drastically different. Competition is fierce, and copycats are quick to replicate product and service innovations. It’s more difficult than ever for brands to differentiate themselves in the market. […]

    Click here to view original web page at www.entrepreneur.com

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts

    Measuring the Success of Your Marketing Campaign

    measuring the success of your marketing campaign: key metrics to track white paper er marketing
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    Scroll to Top