Even in the age of social media, banner ads, and text messaging advertising, email marketing is a viable marketing technique; in fact B2B businesses still hold email as the 3rd highest ranking source of business information, behind word of mouth recommendations and industry thought leadership.

Some studies have shown that there is a 38:1 ROI to cost ratio when it comes to email marketing, making it a clear revenue generating strategy. With so much at stake, it’s important to take email marketing seriously and continue putting effort into email marketing programs. Here’s how to combat the most common email marketing mistakes and ensure engagement and ROI for your business.

 

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