In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    the channel
    graphic of desktop with alert on it

    Steps to Avoid Email Marketing Mistakes

    Even in the age of social media, banner ads, and text messaging advertising, email marketing is a viable marketing technique; in fact B2B businesses still hold email as the 3rd highest ranking source of business information, behind word of mouth recommendations and industry thought leadership.

    Some studies have shown that there is a 38:1 ROI to cost ratio when it comes to email marketing, making it a clear revenue generating strategy. With so much at stake, it’s important to take email marketing seriously and continue putting effort into email marketing programs. Here’s how to combat the most common email marketing mistakes and ensure engagement and ROI for your business.


    Read More…

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help your bring to life real results.

    Stay In-the-Know with Our Quarterly Publication, The Channel.

    Scroll to Top