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Snapchat Introduces a 3-Step Ad Creation Tool

Snapchat is introducing a new tool, called Instant Create, that offers a simple way to create Snapchat-optimized ads.

Ads can be created in three steps:

  • Select an objective – you can either increase web visits, app installs, or app visits.
  • Enter your business website.
  • Select your targeting.

Then the ad is ready to publish.

Snapchat says this tool is designed for advertisers with limited resources to quickly get started with Snapchat ads.

This tool can be accessed by choosing “Instant Create” when creating a campaign.

There’s also an Advanced Create option, though Snapchat says it’s better for multiple ad sets while Instant Create is better for a single ad. […]

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